infoBridge Synergy
Overview
Advertising and marketing has become an increasingly complex industry . The channels through which marketing messages are distributed have become more diverse. The number of people who are involved in a campaign has increased significantly. As consumers and brands become more sophisticated, the need for brand consistency across channels has become critical. As marketing budgets tighten and move towards greater levels of accountability, the need for efficiency and profitability for both clients and agencies is now mandatory.
To meet these needs, agencies and clients are moving away from traditional systems and looking at technology within the marketing process. The infoBridge® Synergy product introduces a series of modules that work either standalone or in collaboration with your existing systems to streamline the way people, assets and tools work together. This can create greater levels of collaboration, consistency and efficiency within your organization.
Key Benefits
Synergy enables marketing organisations to empower the following types of users:
Clients : The ability to interface with their creative assets through the Synergy Campaign folder online empowers clients, giving them control over their campaigns and the assets that are being produced. Synergy Campaign Management Dashboard enables clients to provide briefs, manage budgets, timelines and know the status of all creative elements in a campaign at any point in time. Strategies, briefs and documentation can be generated using any standard desktop applications and made available to agencies through a centralised repository. Online approvals through standard tools like Adobe Acrobat ensure speed and accuracy in communications.
Account managers : Synergy Workflow Management allows account managers to focus on the big picture. Electronically generated briefs ensure consistency of information and scope assessment. Status indicators and alerts help them keep track of the current status of a job, any problem areas or hold ups that need to be managed. Synergy Account Management dashboard also allows account and project managers to keep track of estimated and actual budget amounts, hours spent on projects and digital rights across multiple channels. Centralised storage of all campaign and job related documentation ensures clarity and information sharing across the team.
Planners & Creative team : Synergy Asset Manager provides easy access to research and historical jobs providing background support for strategic and creative development. Automated approvals ensure timely feedback. Centralised sharing of strategic and creative concepts allows these visions to be more effectively carried forward through whichever channels the campaign requires.
Traffic Managers : Synergy Traffic Dashboard enables production and traffic managers to distribute and monitor work across multiple Mac operators and designers, potentially across multiple channels and outsource vendors. Synergy Workflow Manager generates automatic notifications and reduces many previously manual tasks involved in traffic management. Synergy Workflow system delivers warning and overdue alerts to highlight problem areas.
Production Designers and Mac Operators : Synergy Designer Dashboard is built to remove much of the administrative component of a designers job and allow them to focus on production. Easy identification of the next job which they need to focus on ensures priorities are met. Synergy Asset Manager automatically locates assets that are required (background files, logos, images and templates) and copies these to the job bag (either on the local or network drive) for the designer to work on. Synergy Workflow Manager automatically routes the creative for approvals when completed.
Synergy Workflow Manager
As the volume of work or the number of staff within an agency increases, the complexity and risk increases disproportionately. Campaigns frequently involve many different people, sometimes from multiple countries, agencies or departments. The potential for details or tasks to be lost along the way or held up unnecessarily increases with this added complexity.
Synergy provides an automated event driven workflow that interfaces with your email program to send alerts, driven by and connected to the content repository.
Features:
Documentation and Creative approvals within agency and with client, trafficked through an online interface direct to the repository streamlines the process
Job distribution within production units can be fully automated or controlled by a traffic manager through a dashboard interface
Escalation paths and notifications for jobs left unattended for too long
Workflow is tailored to your specific requirements
Synergy provides an automated event driven workflow that interfaces with your email program to send alerts, driven by and connected to the content repository.
Features:
Synergy Asset Manager
Pitch documents, briefs, strategies, creative concepts, copy, images, layout templates are just a few of the many documents that hold the ideas and the details that marketing activities require. These assets have significant value to the agency and their clients, yet they are often stored in hard to find, distributed and sometimes insecure locations.
Synergy provides a logical virtual infrastructure that can hook into any digital repository (including Synergy data). The virtual infrastructure organises these assets into a more usable form using familiar concepts such as job bags and campaign folders enabling the users to locate and access all the relevant assets that they might need.
Features:
Better sharing of information leads to increased consistency
Reduced duplication of files lowers storage requirements
Centralised logical data storage reduces risk and simplifies backup and archival functions
Centralised version control
Automated digital rights management
Synergy provides a logical virtual infrastructure that can hook into any digital repository (including Synergy data). The virtual infrastructure organises these assets into a more usable form using familiar concepts such as job bags and campaign folders enabling the users to locate and access all the relevant assets that they might need.
Features:
Synergy Dashboards
Increasingly, agencies and clients are turning to technology to manage elements of the marketing process. Digital repositories, real time proofing and knowledge sharing systems are being put in place to manage these increasingly complex elements. The complexity of these tools alone often becomes a barrier to their use. Synergy has developed a series of dashboard interfaces that connect different types of user with the assets that they need to know about, when they need to know about them and allows them to work in the environment and with the tools that they need.
Features:
Designers automatically notified of jobs to do
Automatic searching for background and source files populated into job bag
Large file size source files automatically copied to designers hard drive when required
Latest versions (logos etc) always clearly visible
Rights control over images maximizes potential for use and reduces cost of retrieval and risk of inappropriate use
Features:
